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Design Philosophy
Great design begins with great questions: who is the intended audience, how will they experience this design, and what goals does the brand have for this design? I believe in designing with purpose and intention, not just with beautiful assets.Â
My Process
I start by deeply understanding a brand's voice and guidelines before ever touching a design tool, so that what is produced feels natural and intentional.Â
Versatility & Range
Whether it's a tightly regulated licensed IP like Harry Potter, a corporate legal firm, or a consumer-facing app, the methodology is the same: learn the brand, understand the audience, and close the gap between the two.
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